Dallas-Fort Worth  ·  AI Systems for Contractors

Stop Losing Jobs
to Missed Calls.

Morris AI builds AI agent systems for general contractors and local service businesses. Every call answered. Every lead followed up. Every job you earned — captured.

Book a Free Demo See How It Works
General Contractors · Roofing Companies · HVAC & Plumbing · Remodelers · Home Service Businesses

Four steps. Zero guesswork.

Step 01

Book a Free Demo

Schedule a 15-minute call. We look at how your business currently handles calls and leads and identify exactly where opportunities are slipping through.

Step 02

We Build Your System

We customize and build The Ironclad System specifically for your business. Your number, your services, your workflow. We handle everything technical — you handle nothing.

Step 03

Every Call Gets Answered

From day one the system answers every inbound call 24/7, qualifies your leads, filters out time-wasters, and notifies you the moment a real opportunity comes in.

Step 04

You Track and Close

Log into your real-time dashboard and see exactly what the system is doing — calls answered, leads captured, follow-ups sent. You focus on closing jobs. The system handles everything else.

You're on a job site and your phone rings. You can't answer. You just missed a $10,000 job. It's gone in 30 seconds.

Homeowners don't wait. They call 3–4 contractors and book whoever gets back first. If your phone goes unanswered — even once — that job belongs to your competitor before you even knew it came in.

Morris AI makes sure that never happens again.

Everything working. All at once.

One system. Five components. Zero gaps in your front office.

Inbound AI Agent

Answers every call 24/7 when your team is on site. Qualifies the lead, filters spam, and sends you an instant notification so you call back the right people fast.

Lead Reactivation Agent

Automatically re-engages your old leads and past customers via SMS and email. Surface jobs already in your database that nobody has followed up on.

Google Review Agent

Sends an automated review request after every completed job. More 5-star reviews means higher Google rankings and more inbound calls on autopilot.

Results Dashboard

A real-time dashboard showing every call handled, lead notified, review requested, and reactivation sent. Full visibility — finally.

Meta Ads Management

We run and optimize your Meta ad campaigns using a proven 4-ad testing framework. Find your winning ad, scale it, and repeat — driving consistent inbound leads on autopilot.

Ready to get started?

Book a free 15-minute call and we will show you exactly what this looks like for your business.

Book Free Demo

Every lead. Captured.
Every call. Answered.

While you're swinging a hammer, our AI agent is answering your phone, qualifying your leads, and sending you a real-time notification the moment a real prospect calls. You close the job. We handle everything else.

Live Call Log Lead History Notifications
● Live
Incoming Call — 7:42 PM ✓ Lead Captured
Sarah M.  (214) 555-0192
Project: Patio cover, backyard — Frisco TX
Timeline: Within 60 days → Owner Notified via SMS
Incoming Call — 6:15 PM ✓ Lead Captured
Marcus T.  (817) 555-0477
Project: Full roof replacement — Southlake TX
Timeline: ASAP → Owner Notified via SMS
Incoming Call — 5:53 PM Screened — Not Forwarded
Unknown caller — Telemarketer detected & blocked
3 calls today  ·  2 real leads  ·  1 filtered Book a Free Demo

The cost of a missed call.

The contracting industry has a missed-call problem. Most owners don't know how bad it is until they see the math.

Call Coverage Always On
24/7
Nights, Weekends, Holidays.
Every call answered. No exceptions.
Calls unanswered
during business hours
62%
Industry-wide average
Missed call to lose
a $10,000+ job
1

Industry data sourced from independent research on contractor call handling and lead response rates.

Built by someone who grew up
in this industry.

My name is Ian Morris. I am 18 years old and I built Morris AI because I watched too many good contractors lose business they should have won.

My father has spent decades in construction. Growing up I saw firsthand how hard contractors work — the early mornings, the job sites, the crews, the constant juggling. I also saw how much revenue slipped through the cracks simply because there was no system to catch it. A missed call here. A lead gone cold there. A follow-up that never happened. Good businesses losing good jobs not because of the quality of their work — but because they were too busy doing the work to answer the phone.

I moved from Chile to Dallas at 14. I learned English, adapted fast, and developed a deep respect for people who build things with their hands. Now I am studying finance at the University of Texas at Dallas — and building Morris AI on the side because I believe contractors deserve the same systems that big companies use, without the complexity or the corporate price tag. Morris AI exists for one reason — to make sure businesses like yours never lose another job to a missed call again.

Connect on LinkedIn
Ian Morris

Questions contractors ask us.

It can — but it does not have to. The Ironclad System works 24/7, handles multiple calls simultaneously, filters out spam and telemarketers, and automatically books qualified leads directly into your schedule. If you want to replace your receptionist it does that seamlessly. If you want it working alongside your current staff it does that too. Either way the goal is simple — no call goes unanswered, no lead falls through the cracks, and no opportunity gets lost because nobody was available to pick up.

That is one of its biggest advantages. The system answers calls, responds to missed leads, and captures new opportunities around the clock — whether you are on a job site, off the clock, or closed for the day. Most contractors lose their best leads after hours. The Ironclad System makes sure that never happens to you.

No. We work with your existing business number in most cases. The system is built to fit into your current setup without forcing you to start over or change anything your clients already know.

It depends on how customized your system needs to be. Simpler setups move fast. More advanced builds with multiple automations, follow-up flows, and integrations take a little longer. Either way we handle the entire buildout — you do not have to touch anything technical. We keep the process straightforward from start to finish.

This system is often even more valuable for businesses that already have a team. It removes the repetitive front-end volume from your staff so they can focus on higher-value work. Fewer missed calls, more organized leads, and less chaos — without replacing the people who already know your business.

Pricing is fully customized based on your business, your goals, and what actually makes sense for your setup. We do not believe in one-size-fits-all pricing. The best way to get an accurate number is a quick 15-minute conversation where we look at your current situation and build from there.

The contractor who answers first
wins the job. Every time.

Let's make sure that contractor is you.

Book a free 15-minute demo and we will show you exactly how The Ironclad System works for a business like yours. No obligation. No tech knowledge required. We handle everything.

Book Your Free 15-Minute Demo
— No commitment required — Fully customized to your business — Built for contractors and local service businesses in DFW
Email: ian@morrisaiservices.com Service Area: Dallas–Fort Worth Metroplex, TX